The Osun State government have made it compulsory for public and civil servants to wear Adire (a distinctive local fabric) uniform to work every Thursday to promote Nigerian fashion and culture.
This was disclosed by Osun State Governor, Gboyega Oyetola, during the state’s International Fashion Week in Osogbo.
Ismail Omipidan, spokesperson for the governor, sad the directive would be effective from August 27.
Oyetola stressed that the initiative was part of efforts to preserve and promote the production of Adire Osun as well as bolster the image of Osun as a culturally correct and indigenous product inclined state.
The governor, represented at the event by the Secretary to the State Government, Wole Oyebamiji, launched mass production, promotion and marketing of Adire.
He said the International Fashion Week and the launch of Adire Osun were no doubt giant strides towards diversifying the state’s economy and creating jobs for the teeming youths.
“Adire is indigenous to Osun and it is not for nothing that Osogbo, the capital, is referred to as ‘Ilu Aro’ (Home of dye),” the governor said in a report by the News Agency of Nigeria.
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Oyetola also urged the residents to take advantage of the opportunities offered by the initiative.
He said his administration was committed to promoting and projecting culture to the world in a way that would draw attention and attract humongous revenue to the state.
“In furtherance of efforts of this government to preserve and promote the production of Adire Osun as well as bolster the image of Osun as a culturally correct and indigenous product inclined state, every Thursday has been declared Adire Osun Day.
“Consequently, effective from August 27, 2021, all public and civil servants in the state shall wear Adire to work,” he said.
In his remarks, the Commissioner for Culture and Tourism, Adebisi Obawale, said the initiative aimed to unlock the untapped potential in culture, fashion, and tourism.
Obawale said the purpose was to build marketing channels through which Adire products would be produced, promoted and marketed globally.
Source: SaharaReporters